A local story of creativity and determination

Finding a creative outlet in today’s world is hard. Finding a creative outlet that also doubles as a source of income is just about impossible, but Jamielizabeth has done it. Not only has she done it, but she’s become one of the biggest names in handcrafted jewelry in Seguin. With earrings being sold at local shops and on her online stores, what began as a single project has grown into a full-fledged business built on love and passion.

Owner, Jamie Hilbert started the business as a simple gift, not expecting what it would grow into today.

“Jamielizabeth began with a single, heartfelt Christmas gift,” she said. “The very first pair of earrings I ever made was created for my daughter’s kindergarten teacher, Mrs. Santos at Koennecke, as a simple thank-you. At the time, I wasn’t starting a business—I was just creating something fun that I hoped she would love. What followed was a quiet, unexpected ripple effect. Friends began asking for pairs, then friends of friends, and before I knew it, what once lived on my kitchen table began growing into something much bigger.”

That something bigger that it grew into was something Jamie never expected. She began at local pop-ups and markets selling her hand-crafted earrings, and as she did, the brand began to take root and grow. With that growth came challenges to overcome as she scaled from small batches to larger production runs.

“Growing the business came with its share of challenges,” Jamie said. “One of the biggest was learning how to scale without losing what made Jamielizabeth special in the first place. Balancing creativity with logistics, managing increased demand, and figuring out systems for production and shipping were all learning curves. I quickly realized I couldn’t do it alone. Leaning into my support system—my family, my team, and my community—was key.”

Part of that support network became the community of Guadalupe County, which supported the brand as it grew from small market days to a local brand name.

“The Guadalupe County community has played an enormous role in shaping Jamielizabeth,” she said. “From early pop-ups and local events to collaborations with fellow small businesses and nonprofit partnerships, this community has continuously shown up with encouragement and support. Being able to give back through fundraising projects, community events, and collaborative efforts has made the business feel deeply connected to the place we call home. Jamielizabeth isn’t just my brand—it’s a reflection of the people who support it.”

Jamie finds inspiration in nature, drawing on textures and colors to create her jewelry. She also tries to tell stories through her work, letting the materials she uses help convey those ideas.

“Creativity is the soul of Jamielizabeth,” she said. “Inspiration comes from everywhere—nature, textures, color combinations, and the stories shared within our community. I love working with materials like wood and experimenting with shapes and finishes, often letting the natural character of the material guide the design.”

This dedication to her craft has led to what Jamie calls several “pinch me” moments as her business has grown.

“One was seeing Jamielizabeth pieces carried in the Blanton Museum of Art gift shop in Austin,” Jamie said. “Another came through the incredible outpouring of support during our Kerrville flood relief efforts. With the help of our local and non-local community, we were able to raise over $12,000 to support those affected by the floods. What made that moment truly unforgettable wasn’t just the amount raised, but the messages we received from people who were directly impacted—sharing how much the support meant to them and how seen and encouraged they felt. That response was a powerful reminder of how meaningful collective kindness can be.”

As Jamielizabeth looks to the future, Jamie Hilbert is excited about the direction her project is headed, as she will be able to focus solely on the business in the year to come.

“Looking ahead to 2026, I feel an overwhelming sense of excitement and gratitude,” Jamie said. “For the first time ever, Jamielizabeth will be my full-time focus as I move on from my additional full-time job. Being able to pour all of my energy into the business opens the door to new possibilities—creatively and within the community. I’m especially excited about incorporating additional mixed media into our work, allowing us to push creative boundaries and tell even richer stories through our pieces. Equally important, working full-time in the business will allow me to invest more deeply in relationships and community-oriented events. I’m looking forward to collaborating with more local organizations, hosting meaningful gatherings with so many customers that I now call friends, and continuing to use Jamielizabeth as a platform for kindness, connection, and encouragement throughout Guadalupe County and beyond.”

So while a single handmade gift has grown into something Jamie never could have planned for, there’s one thing she knows for certain.

“As long as Jamielizabeth continues to create with heart, serve its community, and celebrate the beauty in everyday moments, the best chapters are still ahead,” Jamie said.

With 2026 just kicking off, Jamie remains focused on the future and, with creativity, will continue to grow Jamielizabeth with the community of Guadalupe County standing proudly behind her.