(Seguin) — James Avery Artisan Jewelry may have already opened its doors in Seguin this week, but this Saturday marks its official grand opening celebration. The national retailer is the latest store edition to be added to the Seguin Crossing shopping center located near the corner of Interstate 10 and State Hwy. 123.
The brand, which crafts most of its jewelry in Texas, continues its 70-year tradition of offering meaningful, finely made pieces that help customers mark life’s special moments.
Store Manager Gabby Ramirez says the enthusiasm Seguin has shown since opening day proves just how excited the community has been to finally have a James Avery of its own.
“Our team has been waiting for it. We have been so excited. We’ve actually had the pleasure to have our CEO also visit and he saw the excitement himself of what the community looks like – the excitement. I mean it’s been nonstop since we’ve opened on Saturday. So, we are just ready to be there,” said Ramirez.
Inside the new shop, customers will find the complete James Avery experience. Ramirez says the store offers everything guests have come to love about the brand — including charm bracelets, sterling silver and gold pieces, personalized engraving, jewelry cleaning services, and access to the latest holiday and archival collections.
Ramirez hopes shoppers will stop by for Saturday’s grand opening celebration — and she encourages them to bring along the $20-off coupon that many residents received in the mail.
“Saturday, the 13th is actually when we start our holiday hours so at 9 o’clock, we will open up our doors and we will be doing a giveaway. The first 100 guests with a purchase will receive a cute James Avery gift. We won’t have any other additional sales going on just the ($20 off) coupons – those who received the coupons can apply that and of course, we always offer military discounts, first responder discounts with valid ID but there will be a giveaway so anybody who were to enter for a chance for the giveaway will enter for a chance to win up to a $500 gift card. I believe the winner will be chosen on the 14th and they can use that gift card at any Avery,” said Ramirez.
James Avery’s arrival comes just in time for holiday shopping, and store officials say they’re proud to become part of Seguin’s ongoing growth. Also just in time for the holidays, the new Seguin store will showcase James Avery’s new 2025 Holiday Collection, featuring current customer favorites like the Bow Charm and Delicate Bow and Heart Lariat Necklace and seasonal pieces, such as the Enamel Christmas Cowboy Boot charm.
The new James Avery store is located at 1310 IH-10 East Ste. 100.
