(Seguin) — A popular Texas iced tea franchise will soon build its latest location in Seguin.
HTeaO is happy to announce that it will soon be opening with a building slated to be constructed on West Court Street just across Las Palmas Restaurant. HTeaO officials say they are excited to partner with Omar Alvidrez and Sean Stringer on this brand expansion into the Seguin market.
HTeaO serves up more than 24 flavors of fresh brewed sweet and unsweet iced tea. On top of tea, HTeaO features a full line of YETI merchandise, healthy snack options such as Project7, Clif Bars, Clint & Sons Beef Jerky and a handful of other options.
Every store comes equipped with its very own “Water Plant” offering double pass reverse osmosis water — partnered with its very own “Tea Brewing Station.”
“We live here but were commuting to Amarillo for work. That is where I had my first cup and knew that I wanted to bring this concept back home for everyone to experience,” said Alvidrez, Seguin HTeaO Operator/Owner. “I walked in and instantly felt the energy and vibe that filled the store. Later, I met the great folks that started it all and I fell in love with everything about HTeaO. We are blessed to have the opportunity to bring all this greatness to Seguin.”
Stringer, Seguin HTeaO Operator/Owner, was also immediately sold on the concept after being introduced to it by his daughter at the HTeaO in Midland.
“I checked out the store myself and really enjoyed not only the tea and product selection but the infectious fun atmosphere and customer service. The staff was genuinely happy to see and serve you, which is refreshing – people treating each other like people and not just customers. My partners and my family both knew that an HTeaO would be the perfect fit for south Texas, so when the opportunity came to be part of the HTeaO company we jumped on board and headed into the new HTeaO frontier,” said Stringer.
When asked what drew them to Seguin, the Operator/Owner team said “Seguin was a natural choice for us to build our first HTeaO. We live, work, and play in this area of Texas and could see it would be a natural blend – and not just due to the growing industrial center and educational opportunities available, but also because of the great family community and outdoor vibe of Seguin.”
Justin Howe, president and CEO for HTeaO, says the company is excited about this latest endeavor.
“After spending the better part of the past decade creating systems and building a franchise infrastructure, we are excited to lock arms with the Alvidrez and Stringer families to bring the vision and the customer experience of an HTeaO store to the Seguin Market,” said Howe.
HTeaO’s move into Seguin is also great news for the city itself. That’s according to Josh Schneuker, director of economic development for the city of Seguin.
“The city of Seguin has been working hard to recruit new and diversified retail opportunities to our community, so we are very excited that Sean and Omar will be bringing HTeaO to Seguin. With all the growth that we are experiencing, I am confident that Sean, Omar, and HTeaO will thrive in Seguin for years to come,” said Schneuker.
The exact address for Seguin’s future HTeaO store will be 705 W. Court Street. The new business is expected to open this fall.