(Seguin) — Football fans can start making plans now. KWED has announced its 2027 high school football broadcast schedule, featuring some of the biggest games in South Central Texas.
The station’s 2026 broadcast schedule features every Seguin Matadors game, along with a pair of marquee matchups showcasing some of the area’s top programs.
The season kicks off on Friday, Aug. 28, when the Matadors host longtime rival New Braunfels in what is expected to be one of the area’s biggest opening-night games. The rivalry contest begins a challenging schedule for Seguin, which enters a new district this season filled with quality opponents and several tough road tests.
Among the district highlights is an Oct. 30 showdown with the back-to-back defending state champion Smithson Valley Rangers, a game expected to have major district implications.
In addition to following the Matadors throughout the season, KWED will also feature two special broadcasts spotlighting other outstanding area programs. On Sept. 18, the station will carry a matchup between Marion and Uvalde, while Navarro travels to Cuero on Oct. 23 in what is expected to be one of the premier games in the region.
KWED General Manager Darren Dunn says this year’s schedule offers fans an outstanding mix of rivalries, district races and championship-caliber football.
“Our goal has always been to bring our listeners the very best high school football in South Central Texas. From opening night against New Braunfels to the challenges of district play and our featured broadcasts involving Navarro and Marion, this is one of the strongest schedules we’ve ever assembled. We’re excited to share another season of Friday night football with our listeners.”
The complete KWED 2026 High School Football Broadcast Schedule includes:
● Aug. 28 — Seguin vs. New Braunfels
● Sept. 4 — Seguin at Buda Hays Consolidated
● Sept. 11 — Seguin vs. Manor
● Sept. 17 (Thursday) — Seguin at Bastrop Cedar Creek
● Sept. 18 — Marion vs. Uvalde (Featured Broadcast)
● Sept. 25 — Seguin vs. Kyle Lehman
● Oct. 2 — Seguin at Austin Anderson
● Oct. 9 — Seguin vs. Lockhart
● Oct. 16 — Seguin at Boerne Champion
● Oct. 23 — Geronimo Navarro at Cuero (Featured Broadcast during Seguin’s open week)
● Oct. 30 — Seguin vs. Smithson Valley
● Nov. 6 — Seguin at Austin McCallum
The UIL high school football playoffs are scheduled to begin Nov. 12-14.
Every broadcast can be heard live on KWED 1580 AM and streamed worldwide at SeguinToday.com. Fans can also listen on any Alexa-enabled device by saying, “Alexa, play KWED Radio.”
From one of the state’s oldest rivalries to district battles and championship contenders, KWED once again looks forward to delivering comprehensive coverage of another unforgettable high school football season.
Football broadcast sponsorships are now available. Call 830-379-2234 to get signed up.