Special by Lindsay Hajek, Assistant Director of Main Street and Destination Management
(Seguin) — Over the past two decades, Pecan Fest has grown into a can’t-miss event for local and regional makers and food vendors, and with more than 140 artisan booths and 18 food vendors, Central Park will be the place to experience it all on Saturday, October 25.
Among this year’s vendors and event sponsors is Guadalupe Trading Co., a local success story that began at Pecan Fest just over six years ago. Owned and operated by Nick and Katy Rozell, the business has grown from a family woodworking booth into Seguin’s hometown general store and gift shop. Now located at the corner of Highway 46 and Court Street, the shop proudly showcases the work of more than 60 local makers, bakers, and small-batch producers.
“Guadalupe Trading Co. actually began with our family woodworking business, I SAW the SIGN,” said Katy Rozell. “In those early days, we were just testing the waters at small private markets — then came our first Pecan Fest, and everything changed. We signed up for two booths filled with cutting boards, signs, and stove covers, and the community’s response was overwhelming. That’s when we knew God had a bigger plan.”
The Rozells credit Pecan Fest as a turning point in their journey. “Looking back, it wasn’t just an event — it was the moment everything started to click,” Rozell shared. “It gave us the confidence to grow and the connections that helped shape who we are today. To think it all began at Pecan Fest — and now to stand here as this year’s Nuts About You sponsor — it’s humbling, full circle, and such an incredible blessing.”
While Guadalupe Trading Co. will be at Pecan Fest, shoppers can also visit their store six days a week, Monday through Friday from 9 a.m. to 6:30 p.m. and Saturday from 10 a.m. to 5 p.m.
“We don’t bring the exact same products our makers already have in their own booths — it’s important to us that everyone shines,” Rozell explained. “Instead, we focus on bringing everything ‘pecan’ and everything local — a little sampler of what you’ll find in our store.”
Come to Pecan Fest ready to shop, but don’t forget your appetite. This year features more food trucks than ever, serving everything from savory classics to sweet pecan-inspired treats. Participating vendors include La Diáspora 787, Sugar Rush, Travlin’ Tom’s Coffee Truck, Any Wich Way, Just Like Mama’s Soulfood, Sip’n Sisters, Masshole Lobster Truck, Xtreme Smoke Wagon, Pulling Smoke BBQ, Dona Kika’s Tacos and Gorditas, Dirty Burger, Sweet Rentals, Tha Dog, and Wiggle Waggle.
Adding even more excitement, this year introduces the first annual Food Truck Throw Down, where participating vendors will compete for the title of Best Pecan-Inspired Dish, offering a delicious new way to celebrate Seguin’s pecan heritage.
From artisan booths to food trucks, from family traditions to local pride, Pecan Fest promises to be a true reflection of Seguin’s spirit, all made possible thanks to the support of generous sponsors, including Guadalupe Trading Co., Pecan Country Chiropractic, Beck and Beck Buick GMC, GVEC, Renewal by Andersen, Academy Sports + Outdoors, and Schertz Bank and Trust.
For a full list of event times, entertainment, and shuttle information, visit seguingonuts.com.